Tag Archives: think before you pink

Letter re: Komen and Kohl’s campaign imagery

Dr. Judith A. Salerno, c/o Komen’s HQ, 5005 LBJ Freeway, Suite 250, Dallas, TX 75244. Dear Dr Salerno, I am writing to register my disappointment that Komen, in their partnership with Kohl’s department stores, has chosen to use the imagery of an elephant for their campaign, in what would appear to be a clear rip-off …

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When Pink works

When Pink does what we all want it to do it is great, but too often it is diluted in the wash by companies that see profit first and foremost. Pink doesn’t need to be washed, Pink can be perfect just as it is. http://blog.dslrf.org/?p=1774 What is needed is for the confidence in Pink to …

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What would I say to the Media … about Komen

Susan G. Komen For The Cure has suggested that those of us with Metastatic Breast Cancer (aka Stage IV, Advanced or Secondary Breast Cancer) contact our local newspapers and media outlets to get them to feature awareness of Metastatic Breast Cancer. So here are a few facts that you might like to highlight. • Metastatic …

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It is not just products that have been PinkWashed

It is people who have been PinkWashed by the whole of Breast Cancer Awareness Month. After all, ask the average person what they think BC Awareness is and they would probably say – PINK ribbons. We have been brain washed by PinkWashing. We all like to think that something we buy is going to support …

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Cause Marketing – charity or business?

Cause Marketing is at the centre of the Pinktober / Pink Ribbon movement. It is about a company being seen to be ‘giving’ to a cause, rather than sharing a small part of the profit they make from using the cause. It is about the consumer making a fashion statement, almost as much as it …

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3 March 2013 – any idea what is going on?

The Triple Negative Breast Cancer Foundation have declared this day as the inaugural Triple Negative Breast Cancer (TNBC) Day.  Congratulations to them for having the nerve to break away from Pinktober and have 3/3/2013 as Triple Negative day.  I have come to the conclusion that there is no point in fighting for attending during Pinktober (October …

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“… pretty bubbles in the air …”

I’m forever blowing bubbles Pretty bubbles in the air, They fly so high, Nearly reach the sky, This is from the chorus of a song writen in 1918 called I’m forever blowing bubbles which has become the anthem of West Ham Football Club – though don’t ask me why.  I was thinking that this should …

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Can an individual make a difference? Or Pinkwasher taken to the laundry!

Yes, if getting a company to stop Pinkwashing is anything to go by.  I noticed on facebook yesterday that a company that we have been focusing on because they were selling Pink Ribbon clothing without making any donation to any breast cancer charity has decided to make a donation to a breast cancer charity. Facebook …

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The Pink-Ness Monster

There are reports that attacks from the Pink-Ness Monster are imminent as it has been spotted lurking on the edge of October ready to pounce.  She is large and, of course, pink and resembles a T-Rex as she is big, loud and has a very small head with a small brain which has focused in on only …

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Pinktober is on its way to a Hard Rock Cafe near you!

In fact the Hard Rock organisation has registered the word Pinktober as a brand name!  Can you believe it?  Maybe they are not aware that this is a word that was coined about the exploitation of Pink and the Pink Ribbon by various organisations for corporate profit in the guise of supporting Breast Cancer Awareness …

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Health Communications and Health Advocacy

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