The original creator of the BC awareness ribbon has died

If you have watched the film Pink Ribbons Inc you will be aware of the story of Charlotte Haley who designed the first breast cancer awareness ribbon, which was a salmon or peach pink shade. When she was contacted by Evelyn Lauder of Estee Lauder who wanted to use it she realised that it had more to do with their profit margin than raising breast cancer awareness so she said NO. They then changed the shade of pink and used it anyway.

Since then the Breast Cancer Awareness Ribbon has been used to raise billions and has become, for some of us, the symbol of the exploitation of a disease which kills about 450,000 people globally every year. Where has the money gone? What has the money achieved in the actual ‘battle’ against breast cancer? Why does over 95% of the research funding go to early stage breast cancer research, and only 5% to Metastatic Breast Cancer which is the form of cancer which kills. It is the ultimate symbol of cause marketing to make money. Quite what has been achieved? Answers on a postcard …

December 29, 1922 – February 2, 2014 Charlotte M. Haley, the original creator of the breast cancer awareness ribbon, died February 2nd in Simi Valley, Ca. Charlotte became well known through a documentary titled, Pink Ribbon, Inc., which highlighted the profit motive behind the use of the breast cancer ribbon campaigns, that she started in 1991. Charlotte and her late husband Robert G. Haley were both active participants at the First Presbyterian Church, community theatre, Goodwill, PEO/BIL. She is survived by her three children Leslie, Nancy and Robert, 5 grandchildren, 2 great grandchildren, and her sister Iris. A memorial will be held at Trinity Lutheran Church, Simi Valley, CA. on 15 March, 2014. .

Published in the Los Angeles Times from Mar. 14 to Mar. 15, 2014
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1 Comment

  1. aymztx

    Interesting article. Reposted on my blog and redirected them to yours. Thanks for the history lesson.

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