3rd of the 3rd of 2013

The Triple Negative Breast Cancer Foundation have declared the 3rd of March 2013 to be the inaugural Triple Negative Breast Cancer Day.  Good for them!  http://www.tnbcfoundation.org/tnbcday/index.html

I actually don’t see why we can’t do this for Metastatic Breast Cancer – say the 4th April, 4/4, for Stage IV.  That way we wouldn’t get lost in the sea of Pink Fluffy Survivor-ness which engulfs us each year.  We have to get away from the image of Breast Cancer being one simple, easily curable disease which is the image pushed by most of the big non-profits, to the point where some people think of it as a good way to get a free boob-job.  How wrong can they be?

THIS IS CANCER – this is not about Image, Marketing, Prestige, being able to say you are the CEO of X non-profit, and the expense account blah, blah, blah.  This is about a dis-ease which kills over 400, 000 people worldwide each year.  Think about this number, not as a statistic but as the number of deaths caused each year.  It is tough to actually be able to envisage 400 people, let alone a thousand times that number, but I can name to you over 300 people who have died of this dis-ease.

Judy Murphy

Kristen Hutton

Jennifer Phelps

Patricia Ellington

Lori Baur

Maryanne Cantalupo

Selamawit Mekuria

Candace Fodor

Elaine Mancuso

Penny O’Dea

Lucille Proulx

Deborah Worrell

Jane Pitt

Ana Mary Alvarez

Cathy Koshiyama

I could go on …



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Health Communications and Health Advocacy

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