Think ‘Singing In The Rain’
Yes I know that sound a bit daft, but I am good at daft, I can do daft. Stick with me kid and I might make this whole thing clear (I said might so stop heckling from the cheap seats!). Actually I was just thinking (you probably heard the grating sound in the US, though you should be asleep by now – go to bed!) … I digress …
Think Singing In The Rain and the final part of the film … I feel as though we are the Debbie Reynolds character in Singing In The Rain who is the one who has the talent to really make the film a hit, but it is the Pretty Pink bimbo who gets all the attention, you know what I mean. We are the ones who are really selling this story (Debbie) with our deaths but the big non-profits (film studios) and give money to the Pretty Pink One (aka the star of the movie) at the front of the stage because the public believes that she is the real star. Turns out that the PPO was not the real star, just the image that the public thought was the real deal. It is our ‘talent’ that is selling this charade and it is about time someone pulled up the safety curtain and show what is actually going on!
The public believes that giving money to certain non-profits is funding the research to find a cure and NOT to pay for office furniture, the expenses of the management and PR experts to sell the brand. Just life the curtain and see what this is really about!
The real story here is not the Pretty Pink One who is the window dressing, it is the girl in the background who is being ignored. The painful fact is that everyone in countries like the UK and the US are aware of breast cancer and they will either follow the advice they know is readily available or they want. It is not a matter of ignorance, it is a matter of ‘it’ll never happen to me’ syndrome. How many of us really thought it could happen to them? REALLY thought it could happen to them, even if they were like me and had a mother who had breast cancer? I found my lump not a screening programme because I was checking for it but I still should have found it earlier, but then if doctors can ignore test results which said that I might have cancer 5 years before I found the lump how is early detection actually supposed to work? Maybe some of the early detection information is aimed at the wrong people and should be aimed at the health care professionals who we blindly assume are the source of this information. It is them who need to get the message that just because you are 42 when test results come back that should raise their awareness, you are not too young to have breast cancer. This in not a disease of the elderly, so stop going by statistics – we are people not statistics. The painful fact is that at present there is no sure-fire way to prevent breast cancer, there is no way of preventing the spread of the disease, but which is more threatening to life and need more effort and investment to put it out – the fire in a waste paper bin, or when it is spreading around the rest of the room? At the moment the non-profits are concentrating the money on the waste paper bin, even though the fire has already spread. They better just hope that one day they don’t get caught by the anger of that fire as it envelops them asking why they allowed this to happen.